Story 01
To Myself, First
Self-love
The first real founding dedication, addressed to no one but the person who wrote it — permission, finally given, to receive instead of only to give.
Read the storyThe founding stories
Five stories. Five Blumes. The beginning of ours.
Before Blume had a collection, we asked our community to share a dedication—a feeling, a person or a moment they wanted flowers to hold. From the stories entrusted to us, five were chosen. Each became a conversation, then a bouquet—the first arrangements that helped Blume find its voice.
The five founding stories
Story 02
The Climb
Resilience
A thank-you letter to the younger self who kept getting up on the hard days — matcha somewhere along the way, and still climbing.
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Story 03
You Did It!
Celebration
A celebration for the creator behind the milestone — the late nights, the consistency and the work no one sees in a 30-second clip.
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Story 04
Love Story
Enduring love
Fifteen years of choosing one another again and again — through ordinary mornings, difficult nights and a love made stronger by everything it has weathered.
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Story 05
The Gathering
Community
What began as a dedication to the people we had not met yet became two afternoons of choosing stems, making bouquets and letting flowers start the conversation.
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A story of your own
Now, tell us yours.
Tell Soph what the moment means, and she’ll compose a bouquet around the words you share.